What is Search Engine Optimisation (SEO)?
SEO is the art of creating content and structuring a website that is best placed to fulfill the needs of your target audience and be found in the search engines. There are many (and we mean many) thoughts around how best to optimise a website for the search engines. Ultimately though, the majority SEO experts will tell you that content is key. The better your content in terms of relevancy, timeliness and interest, the higher your website will rank against you competitors. We don’t write content for our clients, we believe you are the subject matter experts and best placed to create this, we do however add your content to the website in ways that the search engines can best understand. The search engines tend to give ‘brownie points’ for websites that tick the most boxes, so we ensure these best practice measures are applied to your website.
Why do you need it?
You can have the world’s most amazing website, but if it’s not showing up in the search engines, your target audience won’t be able to find you online. This would just be a shame. A little best practice SEO can go a long way. We implement solutions and make recommendations to help boost your sites performance in the search engines. Where more aggressive strategies are required, we partner with specialised Google Accredited SEO agencies to craft a winning strategy.