WordPress Website Maintenance
Here we will explain what’s involved, how you should do it, why you need to do it and when you should do it!
Got it? Good!
What’s involved in WordPress Maintenance?
Simply put, keeping it up to date, keeping it relevant to your target audience and keeping it alive.
Keep it up to date:
Just like your computer, your WordPress website needs to be updated on a regular basis with the latest software (or code) updates. This includes the core WordPress files, any themes you may be using or plugins, that add functionality to your site. We recommend your updates are assessed at least once a month.
Keep it relevant to your target audience:
Keep it fresh, you want your website to perform for you and a huge part of this is keeping your visitors engaged with new content on a somewhat regular basis. You may even choose to interact even more closely with things like commenting systems, social media embeds or video blogs. Regardless of the activity, you just need to make sure there is some activity, otherwise engagement will decrease and so to will the effectiveness of your site.
Keep it alive:
This one is obvious, you need to know the moment that there is a security threat to your site, something has gone wrong or worst case, has crashed and is offline. If your site is compromised, so to will the target audiences experience and yet again, you will be left with one of your best sales tools laying idol and doing absolutely nothing.